Thank you for requesting to represent Zane this experience means the world and has given me confidence and hope in the challenges of raising Zane solo. Hopefully these experiences will allow him appreciate his life and open doors for others too xParent of LLM 2 yr old
We absolutely love your vision for LOOKS LIKE ME and think you can make a real success of thisVirgin Start-up
Looks like me is a dynamic approach to promoting black children, ensuring they are seen, ensuring more than one black child at a time can be promoted and recognised. I believe in the ethos which concentrates on young children recognising their beauty and embracing their differences as unique and stunning. My daughter is a part of looks like me, I'm proud to have had the opportunity to watch her shine with her natural beauty in full view of the world!Parent of LLM 7 yr old & 10 yr old
I absolutely love the concept of Looks Like Me, everything that the agency stands for and the authentic, collaborative way in which work is done. It is clear to me that there is a real need for the current perception of beauty, to be challenged and redefined, so that it includes all backgrounds . The images that are portrayed in the media fail to recognise the importance of inclusivity, when thinking about race and ethnic origin. This is something that LLM sets out to challenge and I am totally on board. My child and every other child of colour deserves to see positive images that reflect their appearance and boost their self-esteem. Every child from every race deserves to be celebrated. LLM aims to celebrate and encourage positive representations and imagery of Black British Children through Worldwide Advertising Campaigns, which is something that would ultimately serve to empower and uplift our children. My experience of working with LLM so far has given my eldest daughter many aspirations, but most significant for me is her newfound desire to play the violin, which she now believes that she can do. Children thrive most when they are subjected to a supportive, friendly environment and are free to love and celebrate who they are. This is exactly what LLM offers all of its children, whilst allowing them to develop creatively in such a great environment. It would be so powerful and uplifting if the world of Advertising took notice and also jumped on board. I would love to see Advertisers being active in their commitment to increasing visibility of BME children and not just using them as a token offering in their campaigns. I look forward to the day when my daughters view TV commercials and billboards where they can say the people represented.Parent of LLM 1 yr old & 4 yr old
Just wanted to say a big thank you for inviting us to be a part of your new venture. Zahra loved the experience and wants to do more. Regardless of whether or not you manage to book any work for Zahra I want to wish you all the luck in the world with your new business. You've worked really hard and deserve to be successfulParent of LLM 1 yr old & 6 yr old
