About Us

About Us

our story

Looks Like Me Casting, believes in raising the profile of underrepresented groups featured in mainstream content, celebrating an inclusive spectrum of people through casting. Credits include: Tesco, Nickelodeon, Costa, Heathrow, George Asda, LEGO, Masterclass and Grammy award-winning video Brown Skin Girl by Beyonce #BLACKISKING.

Casting Director, Selma Nicholls is motivated by her daughter Riley-Ann, who questioned her own identity due to the limited visibility of children that looked like her on billboards, theatre shows, the big screen, magazines and within advertising content during 2015.

Selma decided to create the change she wanted children and the world to see. Setting up Looks Like Me with a commitment to demonstrate the importance of representation in casting and content.

Selma is a member of the CDA – Casting Directors Association and the CDG – Casting Directors Guild.

Image by Rakiya Shay