About Us

About Us

our story

Looks Like Me, talent and casting agency raising the profile of underrepresented groups. Providing exceptional talent, models and extraordinary diverse campaigns represented in fashion and advertising content.

Founded by Selma Nicholls, motivated by Riley-Ann her three-year-old daughter questioning her own identity (on two occasions) due to the limited visibility of children that looked like her on bill boards, theatre shows, the big screen, magazines, and advertising. Read full article

Selma decided to create the change she wanted her daughter and other children to see, setting up Looks Like Me, committed to increasing inclusivity, visibility, and employability of underrepresented groups in advertising and the creative sector.   Launching with a diverse range of Black and Minority Ethnic children (BME) aged 10 months – 10 years old, presenting joy and happiness from the finest selection of BME children.

We are a small talent/model agency based in the heart of Tottenham, North London, supported by Virgin!

We offer…


Parents the security of positively representing their children


Children a range of fun and meaningful experiences through creative workshops and possible assignments


Clients exceptional children with fantastic well prepared parents, creating a hassle free experience


Diversifying what is viewed as beautiful by increasing the visibility of underrepresented children in advertising and accessing the arts.

Measure of success

Increased visibility of underrepresented children positively featured in advertising and campaigns accessing the arts.

Special Thanks To…

Virgin Start-Up, Helen Marsden for the beautiful visuals, Yvadney Davis fashion stylist, Nzinga Williams, Toni Young, Denise Brown, LLM Consultation Advisory Group (Maria St.Louis, Natasha Narcisse, Petra Letang, Davinia Abraham), Monique Baptiste-Brown, All the LLM Parents, models, team, Anna-Kay Gayle, Mintt photography, Leaping Lizards, Vicki Uchenna Igbokwe, Kenrick Sandy, Darron Gifty, Anthony Adjekum, Andreas M Varnavides, Richard Kpakiwa, Agenda, Rowena Twesigye, Jason Nwansi, Virgin Start-up, Imwen Eke, Gina Moffat, Karlene Pinnock, Stella Kanu, Tokunbo Ajasa-Oluwa, Nadine Ennever, Nathaniel Stevens, East London Dance (ELD), Anamaria Wills, London International Festival of Theatre (LIFT), Women of the World (WOW) Southbank Centre, Mumsnet, Lindsey Hunt (Fashion Show & Event Production), Next, Black Hair & Beauty, The Mill Co Project, STYX, Millfield Community Centre, Sanctuary Housing, Sindiso Khumalo, Alexander Massey, Zeon Richards (Renowned Management Limited), Claudia Lopes Parkinson, Khumalo Mini, KIDD-IN, ISOSSY, Delia Barker, Diane Morgan, London Contemporary Dance School, Shereen Corbin, my family, my motivation Riley-Ann and much love to D237 for the epic design & branding!

image by Rakiya Shay