About Us

About Us

our story

Looks Like Me, celebrating all people through casting.  We ensure people (street casts, actors and creators) are considered and featured in advertising, audio, theatre and mainstream media.  Credits include: Tesco, Disney, George Asda, Dove, Grammy award-winning video Brown Skin Girl by Beyonce #BLACKISKING and Netflix promotional video for Queen Charlotte Global Orchestra, featuring Alicia Keys.

Casting Director, Selma Nicholls motivated by her daughter Riley-Ann, who questioned her own identity due to the limited visibility of children that looked like her on billboards, theatre shows, the big screen, magazines and within advertising content during 2015.  Selma decided to create the change she wanted people to see and hear globally.  Setting up Looks Like Me casting with a commitment to demonstrate the importance of representation in casting and content creation.

Selma is a Full member of the CDA (Casting Directors Association) and Probationary Member of the CDG (Casting Directors Guild).

Image by Rakiya Shay