About Us

About Us

our story

Looks Like Me, talent and casting agency raising the profile of underrepresented groups. Providing exceptional talent, models and extraordinary diverse campaigns represented in fashion and advertising content.

Founded by Selma Nicholls, motivated by Riley-Ann her three-year-old daughter questioning her own identity (on two occasions) due to the limited visibility of children that looked like her on bill boards, theatre shows, the big screen, magazines, and advertising. Read full article

Selma decided to create the change she wanted her daughter and other children to see, setting up Looks Like Me, committed to increasing inclusivity, visibility, and employability of underrepresented groups in fashion, advertising and the creative sector. LLM launched in 2016 with a diverse range of Black and Minority Ethnic (BME) children and families, presenting joy and happiness from the finest selection of BME talent.

We are a small talent/casting agency based in the heart of Tottenham, North London, supported by Virgin!

We offer…


Parents the security of positively representing their children


Children a range of fun and meaningful experiences through talent development workshops and possible assignments


Clients exceptional children with fantastic well-prepared parents, creating a hassle-free experience


Diversifying what is viewed as beautiful through inclusive castings, increasing the visibility of underrepresented children in advertising content and accessing the arts.

Measure of success

Increased visibility of underrepresented children positively featured in advertising content, campaigns, accessing the arts.

Special Thanks To…

To everyone that has supported Looks Like Me Ltd, most importantly the exceptional talent that we represent!

image by Rakiya Shay

image by Rakiya Shay