Looks Like Me believes in raising the profile of underrepresented voices featured in mainstream content, celebrating an inclusive spectrum of people through casting. Credits include: Tesco, Disney, George Asda, Dove, Grammy award-winning video Brown Skin Girl by Beyonce #BLACKISKING and Netflix promotional video for Queen Charlotte Global Orchestra, featuring Alicia Keys.
Casting Director, Selma Nicholls, motivated by her daughter Riley-Ann, who questioned her own identity due to the limited visibility of children that looked like her on billboards, theatre shows, the big screen, magazines and within advertising content during 2015. Selma decided to create the change she wanted people to see and hear globally. Setting up Looks Like Me casting with a commitment to demonstrate the importance of representation in casting and content creation.
Selma is a Full member of the CDA (Casting Directors Association) and Probationary Member of the CDG (Casting Directors Guild).
