A few burning questions answered

What is Looks Like Me (LLM)?

Looks Like Me is a talent and casting agency, raising the profile of underrepresented groups and redefining beauty.

Celebrating the positive representation of underrepresented groups, launching with Black and ethnic minority (BME) children featured in advertising and accessing the arts.

Why have you focused on BAME children?

In 2016, only 7% of Black and Asian children are featured in UK advertising. LLM believes there is a need for this number to increase and is committed to be part of the solution!

Who do you represent?

Boys and girls, aged between babies and teens (occasionally families)

When do you launch?

September 2016

Where are you based?

Tottenham, North London

How do I apply to join LLM?

You will need to submit an application using the ‘application’ page. We do not accept email or postal applications. If your application is successful, we will contact you via email within 10 working days. Our agency books are officially closed until September 2016.

Do I need a portfolio?

No. A portfolio is not necessary when applying to LLM agency.

Does LLM accept all children who apply?

No. We will decline applications due to limited available spaces on our books. Our books close when we do not have availability, those who are successful are invited in to meet a booker. Our philosophy is to only accept a limited number of applicants, offering a greater chance to find assignments (work) through the LLM agency.

LLM children are exceptional, exquisite and have beautiful personalities with the temperament to cope with the varying demands of the talent industry, supported by well-prepared parents/guardians.

We will insist on meeting and testing successful models under camera before signing them with LLM.

Are there any fees?

We are free to join, and charge no sign on fees.

What are the costs?

There is a one off admin fee of £30.00, however this will not be taken until your child has worked. (This will automatically be deducted from your first job fee)

All successful talent will be required to have a LLM headshot and participate in our six week talent development workshops, preparing for assignments (castings) for commercial, editorial, beauty and campaigns. Our talent development workshops are delivered by industry professionals who are DBS checked. Our talent development (2hr) workshops cost £120 for six weeks, limited places available.

We will be working with high profiled clients, in an industry which is highly competitive. We therefore must insist our talent have only images of the highest quality and are equipped to enter the talent industry, offering our clients the best, well prepared talent.

LLM has created a demand and we are supplying the finest children!

We want to get our children working and having fun, getting the inclusivity, visibility and employability!

What is our commission rate and are we sole rep?

Our commission is 25% for all TV and film work. There has been a change in agency commission for photographic still work. Some clients pay additional agency fees for agency services. The models will still receive the same fees as before, this being 75% of the basic shoot fee.
You will be advised of the total job fee at the time of booking. All job fees are quoted excluding agency commission.

How often can I expect work?

It is extremely important to manage your expectation regarding your child being selected for work.
It is important to understand that it is the client and not the agency who chooses the talent/models for their campaigns.

We therefore cannot guarantee work for any of the talent/model.
Some artists are booked regularly, some occasionally, whilst others not at all. We have limited spaces on our books and aim for all children to be seen and hopefully selected for work. We can guarantee that we submit all artists to clients when they match the brief. We also ensure professional representation at all times.

As long as you have up to date photographs and measurements you will be seen by our clients.
We want LLM children to successfully achieve inclusivity, visibility, and employability.

How much do child models earn?

All jobs are different and earnings will depend on the client, campaigns and how much, how long and where the campaign is featured.

Average rates are below:

TV Commercial – £250 day rate
Film & TV – £100 (extra) – £150 (day rate)
Photographic – £60-£100 per hour
Additional usage applies to TV commercial and photographic work £560-£25,000, depending on territory and time
Commission is not applied to travel costs.
Our commission is 25% for all TV and film work.

The above rates are a guide; the LLM agency will always negotiate for the best rate for a child and to secure the job. The more the child earns, then the more the LLM agency does too!

Additional Application Information:

We do not consider incomplete applications, or those with inaccurate information.
We are unable to consider those who are not permanent UK residents.
We do not accept applications from those only seeking model work. We are a talent agency primarily and submit our talent for model work too, not the other way around!
You are welcome to apply without previous training or experience.
Be part of the change you want to see!